215B Etim Inynag Crescent Victoria Island, Lagos Nigeria

follow us on instagram username dressforsuccessng

hotline: +2341- 4534810 


I would like to take this opportunity to introduce to you ‘DRESS FOR SUCCESS’.  Dress For Success is our way of joining the fight to empower women across Nigeria. Over the years, researchers and psychologists alike have established a link between how we feel about ourselves and our outward appearance.

This link has been termed enclothed cognition. Enclothed cognition describes the systematic influence that clothes have on the wearer’s psychological processes.  It involves the co-occurance of two independent factors- the symbolic meaning of the clothes and the physical experience of wearing them. Best selling books like John T. Molloy’s Dress For Success highlight how looking good on the outside increases one’s over-all sense of self worth or personal value and in turn affects people’s reactions and perceptions of us.  What we want to do at Leila Fowler is to make a difference in the lives of disadvantaged women that are or have gone through tragedies and trying times or women that are simply just trying to chart their path in life.  Our mission is a simple one, to promote confidence in disadvantaged women one outfit at a time. 

We hope that one day Leila Fowler Nigeria Limited would be a recognizable retail brand in the Nigerian retail industry, and in keeping in line with that goal we are well aware of the importance of giving back to our community.  

We however cannot do this without your help.  In order for us to complete the set up of this facility we need the donation of your gently used clothes. DRESS FOR SUCCESS is located at Number 215B Etim Inyang Crescent Victoria Island Lagos.

Our aim is for this boutique to be a place where women can benefit from your charitable contributions and for that purpose beneficiaries of the program are not charged for the clothing. 

By working hand in hand with other women’s organizations we are able to come in contact with women in need of your donations.  We look forward to our boutique up and running, and seeing the joy on the faces of the women we help.  

If you would like to be a part of our ‘DRESS FOR SUCCESS’ program please send an email to and someone will get back to you as soon as possible or please call the DRESS FOR SUCCESS hotline on +2341-4534810 to schedule a pick up, it is that easy. 

Drop off points are also available

  • Heritage Store B47 Adeniran Ogunsanya Shopping Mall

          84 Adeniran Ogunsanya Street

          Surulere, Lagos

  • 5 Babatunde Ajose Street (Formerly Festival Road) 

          Victoria Island, Lagos 

  • 215B Etim Inyang Crescent 

          Victoria Island, Lagos

Please follow us on instagram username: dressforsuccessng or like us on Facebook: Do not forget to visit our website for details on our shopping events 

We ask that clothes please be clean and in decent condition. 

We look forward to having you as a DRESS FOR SUCCESS partner



Sometimes I get the strange urge to reach out to someone, I’m not entirely sure why all the time but I try to follow the leading.

I haven’t written a personal post in a very long time and last night I had the urge to get in touch with James. If you are new to this page you may not have read about my encounter with James but a random afternoon conversation with him gave me the confidence to start this page. You can read about our conversation here

I am in Dubai at the moment, and this trip unlike my previous trips I have really looked at the things around me. To the point were I have sometimes felt that I was the only character in a movie that was on pause with the rest of the cast moving by. It is so easy to get caught up in our day-to-day lives, in the madness and the chaos that we sometimes find ourselves. I have watched couples go by in the mall and watched little children interact with each other and find joy and amusement in the simplest of things.

I have taken in the beauty around me that sometimes gets lost when I am living my life in fast forward ,which I am almost always in. I have thought about my 90 year old Grand Dad who spends his time doing the little things that pleases him and for the most part I have tried to put certain things like a picture through a camera lens into focus. My conclusion this trip is that I need to slow down, like a plant that needs water to survive and bloom, I need to take in the beauty and the wonder all around me, there is always something beautiful to behold. I called James this morning just to let him know how meeting him however brief did something to me that is difficult to explain. He didn’t say anything that I had never heard before or he didn’t have theatrics to go along with his words but there was something about him that day that connected with me.

I urge everyone to slow down sometimes, and take in what is around you, we walk this path but once. See the beauty in the people around you, see the beauty in the life around you. We all have our plus points, God created us in His image. Watch the birds flying, watch dogs playing with one another, go on long walks and just breathe.

Happy New Year Everyone






you have transitioned from man into MANDELA the LEGEND


"to do the will of Him who sent me to finish His work" John 4:34



I absolutely adore the color black, I think everything looks amazing in black. As a color, it is so chic, sophisticated and yet oh so sexy. There are so many memorable moments on screen and in reality where a black outfit added that little touch of glamour that helped to turn a moment or a movie scene iconic. Who can forget the opening scene of ‘Breakfast at Tiffany’s” with Audrey Hepburn wearing a black Givenchy dress that has unarguably become the most famous black dress in the world and an iconic piece of cinematic history.   


 Demi Moore in the Thierry Mugler black dress in Indecent Proposal had millions of people around the world wondering what they would do for a million dollars. And of course there is Julia Roberts in one of my favorite movies of all time “Pretty Woman” wearing the black lace cocktail dress. Even though in this movie nothing could compete with the red silk opera gown, the black lace cocktail dress came very close. It was the perfect choice to transform her character from street-walker to Richard Gere’s sophisticated love interest. 

So, now you all know I love black lol, now here comes my question “is it a fashion faux pas to wear different shades of black at the same time?”

I was having an Audrey Hepburn inspired moment in my closet a couple weeks ago and decided to throw on a black top, black pants and of course black ballet flats and as soon as I stepped out of the house and into the light it became glaringly obvious that my top although black was not as dark as my pants that were jet black. My top ended up looking like I had had it for 10years inevitably when you pair black together one will look more faded than the other. So is this an unspoken fashion rule that I had broken??


I do know that unless pieces are purchased together, it will be quite tasking to match separates because things like varying textures in fabric affect how dark black would look. With silk for instance coming off looking darker than cotton would. So, do we leave pairing black separates together to print media who are able to digitally retouch photos or wear black pieces that do not need to be paired with a separate for example dresses or better yet live our all black fantasies through old images of Audrey Hepburn who was clearly the master at this.  

 I am sure I am not the only one that has been left wondering about this, so maybe one of you could help with an answer.

“Is it a no-no to wear varying shades of black together?” 

I just love Ngozi’s list of some of the things she’s so over. 

A little mid-week humour



"laughter is an instant vacation" ~ Milton Berle 

I learn so much speaking to the various people I have the honour of meeting. 

It’s interesting to hear their views on life, work and of course because of the industry I work in…their thoughts on beauty and fashion.

Leslie Okoye the founder of the skin care line Cookie Skin has amazing flawless skin so I asked her if she would kindly share with us her skin care regimen.

Our ‘BEAUTY MUST HAVES’ series is one that I hope will become a favourite of our viewers.




50. Red and pink clash.
Somewhere along the way, these two shades got a bad reputation, but when paired purposefully, they can actually look quite modern and eye-catching. To break this fashion rule, keep the red true, and add any shade of pink, from pastel to fuchsia.

49. Don’t wear white after labor day.
Lame! As countless designers have proved during the past few seasons, white isn’t appropriate when the weather gets cold, but also amazingly fresh and modern-feeling. One thing to keep in mind when tackling the white-in-winter trend: It’s all about the fabric. Lighter textiles such as white cotton, linen, canvas, and seersucker will surely look out of place during the chilly months of fall and winter, so be sure you’re reaching for white wool, cashmere, mohair, flannel, silk, and leather.

48. Don’t wear white shoes after labor day.
Another fashion rule to break, as several ”It” designers including Céline, Mulberry, Pringle of Scotland consistently showcase white boots, loafers, and flats in winter-white leather and suede. Even fast-fashion spots like Zara are starting to roll out white boots for fall, so get on it!

47. Take off one accessory before leaving the house.
Why? As fabulous women like Rihanna have proven time and time again, piling on the bling can be fabulous. 


46. Navy and black don’t go together.
This fashion rule still has its fair share of subscribers, but let us make it clear: Navy and black look super-chic together. The combo first started making waves during the Fall 2012 collections, as scores of designers including Carolina Herrera, Miu Miu, Gucci, Prabal Gurung and Céline incorporated black and navy into runway looks,while It-gals like Alexa Chung, and Mary-Kate and Ashley Olsen were quick to team up the hues. Even if it’s only adding a pair of opaque black tights to a navy blue dress, it’s a rule worth breaking.

45. Shorts are only for summer.
False. There’s something incredibly cool and fuss-free about rocking a pair of shorts in the winter paired with opaque black tights and ankle booties. Stay away from shorts in summery fabrics like eyelet and cotton, but go ahead and rock shorts made from  leather, wool, jacquard, even denim cutoffs, which look super-cool paired with ankle boots, tights, and a chunky sweater come fall and winter.

44. Mixed prints are too busy.
Actually, mixed prints can look extremely fresh, and elevate your look from ordinary to street-style ready in no time. Street style pros know that anything goes when it comes to melding motifs (florals with stripes! polka dots with Ikat!), but beginners should start with this tip: Treating leopard like a neutral is the easiest way to break into pattern mixing. Whatever colored print you choose, add a leopard belt, shoe, bag, blouse, or anything else.


43. You have to wear silver or gold jewelry, not both.
As we’ve seen on countless bloggers, street style stars, and celebrities, mixing metals when it comes to jewelry can look fresh and very now. The trick? Make it look deliberate as opposed to haphazard. The easiest way to do it is to up your arm-swag game by stacking bracelets in varying widths and shades of silver and gold. Same goes for rings: layer several in silver and gold that are both thick and thin. To really go for it, toss some rose gold in the mix, too.

42. Petite girls can’t wear maxi skirts …
It’s common fashion folklore that small women simply can’t wear floor-grazing skirts and dresses, but luckily that’s been proven entirely false. In fact, a well-cut maxi skirt can actually give you the appearance of looking taller. Choose solid versions that skim the length of your body, which will create a long vertical line (forego anything with thick pleats or too many layers.) Be sure to keep your top fitted—a tucked-in T-shirt and a cropped leather jacket, for example—so as to not drown in fabric. Also, make sure the skirt’s hemline is as long as you can go without tripping, and add a pair of wedges or heels underneath.

41.  … Or midi skirts.
Skirts that fall below the knee but above the ankle are often considered a don’t for women who aren’t long and lean, but if the proportions are right, they can add a striking, often retro appeal to any look. Midi skirts with a slight flare can be super-flattering on smaller girls, so long as they’re paired with a dainty pair of heels and tucked-in or slightly shrunken tops, so as not to get swallowed up in fabric.


40. Horizontal stripes make you look larger.
Horizontal lines making you look wider is a pretty cliché “rule.” Yes, a skin-tight shiny Spandex bodycon dress emblazoned with horizontal lines might only look good on a model, but pieces that are made well and fit well—think a classic cotton Breton striped shirt tucked into dark jeans, or a ladylike full skirt with horizontal stripes—flatters every woman.

39. “Classics” have to cost a ton of money.
Most women can’t or prefer not to drop a ton of cash on clothes every season, even on the staples we’re told will always be in style. That’s why off-price retailers such as TJ Maxx, Marshalls, and Century 21 are so great for scoring real designer pieces at a fraction of the cost. Even several fast-fashion stores like Zara and Uniqlo are upping their game and quality, offering an array of timelessly chic stylish pieces such as wool overcoats, leather Chelsea boots, wool and cashmere sweaters, and silk blouses at wallet-friendly prices.

38. You can’t wear red to a wedding.
This somewhat ridiculous fashion rule was put into place during more conservative times when red was thought to be a way-too-sexy, attention-stealing color. Yes, you might want to stay away from wearing a skin-tight red plunging spandex gown to a wedding, but you probably don’t want to wear that in any color. These days, there are tons of high-style red dresses that look perfectly acceptable at weddings.

37. Faux fur and leather are tacky.
Today, so many fashion-obsessed gals are also quite socially conscious, and retailers have taken notice. Whereas fake fur and leather were once cheap-looking and tawdry, many of today’s pieces look almost identical to the real thing.

36. Sneakers are only for the gym.
As recent trends have proven, the right pair of sneakers can take you way beyond the gym. Between wedge sneakers, slip-on sneakers and the rise of top bloggers and fashion insiders rocking sporty Nikes, New Balance, and Adidas kicks with everything from sleek skirts to leather pants, it’s clear that when styled with dressier pieces, sneakers can add a modern twist to an outfit that’s not comprised solely of sweats.


35. Every women must own a trench coat. Or ballet flats. Or a black shift dress.
Don’t those types of fashion rules feel wildly out of date these days? There’s no mandate that says every woman has to own (or even like) the “classic,” mostly conservative items that constantly show up on fashion insiders’ essentials lists. Ballet flats not your thing? Break the “rule” and wear the flats you like instead.

34. You need shampoo to wash your hair.
As curly girls well know, shampoo can actually strip thick and spirally hair of necessary oils, and be way too harsh for delicate hair. Oftentimes, water and the right conditioner is enough, but if you feel you have excessive product buildup, try using a little apple cider vinegar beforehand.

33. “Dry clean only” tags are always correct.
If a garment says it needs to be dry-cleaned, it won’t hurt to follow suit, but that can get pricey—especially since some items technically don’t need to be professionally cleaned. Many high-end brands that manufacture items in washable fabrics will often say “dry clean only”  to keep up the higher-end vibe. Furthermore, certain fabrics such as cashmere actually hold up better when they’re washed by hand as opposed to getting dry-cleaned.

32. Dresses and pants don’t mix.
While you might not wear a gown over a pair of trousers, there’s something very modern about pairing a swingy mini-dress with skinny jeans, or a flowing chiffon midi dress with leather leggings, a look we’ve been seeing on runways and on street style stars lately.

31. Denim on denim is a fashion faux pas. 
Also known as a Canadian tuxedo, the easiest trick to rocking double denim without looking like you got lost on the way to the cattle ranch: Pair pieces of varying washes together, such as a light denim shirt with dark denim jeans, or a dark denim jacket with a light-wash pair of denim shorts.



29. You should always match your shoes, bag, and belt.
That might have true in your grandma’s day, but it’s total a non-issue in this day and age. In fact, matching all your accessories perfectly can make you look dated and matronly, whereas mixing things up looks fresh and modern, and adds interest to an outfit.

28. Red lipstick is only for evening.
At one time, bold beauty choices—a scarlet lip or a smoky eye, for example—were considered way too “evening” for daylight, but a bright red lip (or orange, pink, or deep plum) can act as its own accessory and liven up any daytime look. If you do go with a statement-making lip or eye while the sun’s out, be sure to keep the rest of your makeup minimal, and your outfit polished.

27. Tall women shouldn’t wear heels.
This mandate isn’t only silly, but a little sexist, too. Stemming from a whole bunch of antiquated notions including abundant height isn’t feminine, and a woman shouldn’t draw extra attention to herself, this rule is one no woman should ever follow if they don’t want to. We know plenty of women who are almost six feet tall and still rock three-inch heels with grace (and we’re jealous.)

26.  Sweatpants can never be worn outside the house.
As recent sportif trends have showcased, a well-fitting pair of sweatpants can actually look very cool when paired with things like peep-toe booties or heels, and a structured blazer. 

25. Only wear one bold color at a time.
If we’ve learned anything from the recent color-blocking phenom, it’s that a bold saturated hue can look even better when paired with another bold saturated hue. Wearing an emerald green silk blouse? Don’t be afraid to wear those fuchsia suede heels or carry that sunny yellow leather clutch—you’ll look super-modern and striking.


24. Pastels are only for easter. Or for Springtime.
This is so not true, especially in the wake of fall/winter 2013′s mega pastel overcoat trend, and general pales pink in winter obession. 


23. Once a garment is ironed, it won’t wrinkle.
Actually, you should never put a garment on immediately after ironing, as this can actually cause new wrinkles to form. Instead, let it sit for five minutes to set the press.

22. Sunglasses have to be neutral.
Black and tortoise frames will forever be in style, but lately, trend-setting designersas well as fashion-forward gals have ditched the super-dark frames in favor of cool pastel styles. The shapes are varied—classic wayfarer, round, cat-eye, square, hexagonal—and the shades are sweet (tangerine, mint, pink, lavender) or bold (red, yellow, or print.)

21. Actual menswear is just for men.
Obviously, you’re not going to pick up a suit at Rochester Big and Tall, but you’d be surprised by how many made for men pieces can work for you (I have personally indulged in track pants from the men’s section in Zara). This is especially true at common outposts like Forever 21, H&M, J. Crew, and Zara, whose men’s stuff—think slim-cut button-downs, sweatshirts, sweaters, and utility jackets—often aren’t as trendy as their for-women counterparts, and offer a slightly slouchier fit.

20. Glitzy fabrics like sequins can’t be worn during the day. 
A modern trick to looking like the most effortlessly stylish girl on the street: Pair dressy bottoms like a beaded skirt, or sequin pants) with casual staples like a white shirt, a gray crew-neck sweatshirt, or a black blazer.

19. Sweatshirts are strictly casual wear.
Once strictly for athletes, gym-goers, and errand-runners, the humble sweatshirt has risen to become such a very stylish staple. Need proof? Top designers like Kenzo, Phillip Lim, Cynthia Rowley, and Karen Walker have been showcasing versions that are embellished and printed, while street style stars starting pairing their sweatshirts with swingy skirts, skinny trousers, and statement necklaces.

18. Clear shoes are for strippers
Lucite shoes have a bad reputation for being common stripper fare, but several designers have embraced the clear shoe/heel mentality to create interesting shoes. The trick to look chic, not cheap? Make sure the heels are thick and boxy (or a wedge, like Maison Martin Margiela x H&M’s notable lucite wedges) and there’s no platform or pick shoes that just have a hint of lucite in them.



17.  Always buy the same size in clothes.
As any woman who’s shopped high-fashion and fast-fashion knows, sizing can vary tremendously according to store, brand, and item. Cheaper clothing typically runs way bigger, making it common for a woman to wear, say, a size large pants at Forever 21, but still be a size 2 in Stella McCartney. Don’t sweat the number, but rather pay attention to how things look on your body.

16. Clutches are only for nighttime.
It seems the after-hours staple is fast moving into daylight, as we’ve been spotting countless influencers using small strap-free bags during the day at Fashion Week, on various style blogs, and right here in New York City on any given day. While some are fairly casual, like oversized leather clutches, others are dressy (i.e., shiny gold clutches and beaded clutch bags), and all look fabulous with things like faded jeans.

15. No short skirts after 40.
To be honest, we find the idea of age appropriate dressing quite boring. Indeed, we agree that most women past the age of 16 probably shouldn’t wear certain things (One Direction T-Shirts, for example), but to tell a women she shouldn’t wear a miniskirt because she’s over 40 is ludicrous. Just make sure the skirt is paired with chic staples.

14. Brown and black don’t mix.
This has long been a fashion rule that’s made to be broken, as black and brown actually go together quite well. For example, how chic does it look when you wear black jeans, a black overcoat, and your trusty brown Chelsea boots? Or a brown leather skirt with a black turtleneck and black tights?

13. Faux diamonds are a fashion faux pas.
While fake designer bags are a huge don’t, fake diamond studs in a reasonable size are a huge do. Why? Because faux stones are hard to spot to the untrained eye -fake it till you make it :)

12. An old coat is a lost cause.
If you have an overcoat whose details are starting to look dated, a good tailor can completely change the length, swap out the buttons for something more modern, replace the lining with something eye-catching, like a pattern or a bright color, and sew on additions like a vintage fur collar.

11. Keep your shoes in shoeboxes.
Most closet experts will say the opposite: Line shoes up on the floor of your closet, or on shelves if you have room. This takes up less space and ensures you’re always aware of what you have. If you’re anxious about protecting them, invest in dust bags.

10. Don’t wear socks and sandals.
This is probably one of the biggest fashion rules out there, but lately it’s being broken left and right by the style set, who rock socks and sandals with everything from jeans to swingy skirts. Sandals and tights also work!

9. Jewelry boxes are best for storing your all your jewelry.
The best way to store fashion jewelry, including Sterling Silver, is in Ziploc bags. This helps pieces retain luster and reduces tarnishing and scratches.

8. A shower is the only way to get rid of too much perfume.
If you spritz too much perfume on yourself, use unscented, oil-based makeup remover to remove excess perfume. Your co-workers will thank you!

7. Loose styles flatter plus-size women most.
It’s a myth that loose, flowy styles flatter a large bust or a plus-size woman. The area just under the bust is a woman’s smallest torso measurement, so emphasizing it with a structured waistband that hits higher than your natural waist will make you look a size smaller.

6. Jeans should be washed as much as your other clothing.
Denim aficionados know that raw denim can take up to six months to break in and shouldn’t be washed until then.Why? Jeans really do conform to our bodies, and when you wash them, most of the shape is lost. Most jeans today, however, are treated (pre-washed to achieve a faded look) and don’t need to be broken in. These you can wash more often, but only when they’re stained or when they start to sag. To zap odors, hang them in the bathroom while you’re showering or freeze them in a plastic bag for a day or two.

5. Overalls can’t ever be chic.
We’ve seen this rule continually be broken by models, bloggers, and street style stars who regularly step out in slim fitting denim overalls, or versions in modern fabrics like leather or silk, and pairing them with sleek staples like blouses, wool overcoats, and classic pumps.


4. Sheer tops can’t be worn to work.
The sheer trend has been gaining steam during the past few seasons, and while we wouldn’t suggest wearing a see-through blouse with nothing underneath but a bra to the office, pairing that blouse with a silk camisole at work is perfectly appropriate. Own a sheer T-shirt? Try layering it over a solid button-down for a very Céline-y styling trick.

3. Only dry clean your clothes after storing them, not before.
False! If you’re storing clothes in a storage unit, basement, or attic it’s imperative to get the garments dry cleaned first, as moths and other pests are attracted to our everyday scents like perfume, food, deodorant, and smoke. Same goes for bags: Empty the contents before storing, as crumbs can attract bugs, pens can leak, and lipsticks can melt. Ew!

2. High-waist pants are always unflattering.
High-waist bottoms get a bad rap, but when worn correctly, they can trick the eye into thinking you’re taller and leaner by elongating your lower body. The most slimming item to choose are slightly high-rise slim-fitting jeans that hit your ankle, or simple high-black black trousers.

1. Fashion rules are meant to be followed and taken seriously.
As you can see, they’re not. Wear what makes you feel awesome!

adopted from